Keep viewers attention while the attention span is getting shorter and shorter and always more ppl are blocking and skipping classic commercials.Īt the end making a short can lead to many possibilities and can have different purposes, what I believe is that is a unique communication tool, able to inspire, impact and connect with all kind of people. Influence and inspire their audiences through brand testimonials and brand / product related stories, building up the brand image.Ĭonnect and entertain people with meaningful content able to spark new idea and perspectives. Spark discussions and expose the audience to controversial topics and stories they would never hear about. Portrait and share a personal story, perspective or emotion with a wider audienceĮxpose and share the brand origin story, values and direction with old and new customers, creating brand awareness. In the time you may spend making 1 independent animated short someone will make 2 live action feature films.īut then why making shorts? and in particular in a world that goes towards '15 sec flashy you won't remember me clips'?īelow I ve summed up 3 most common purposes I ve observed working on both personal and commercial shorts:

Making an animated short film is something complex. On a recent call I ve got this question (again): 'What's the meaning of making a short?' Below I ve summed it up in 3 points, both for authors and brands Re-post this, if you can, to share this with a friend And I hope you enjoyed reading this and if you did:Ģ. Do you agree? Disagree? Let me know below. Bitcoin → inspired by hashcash and b-money.Google → inspired by the Yahoo directory.Many of the technologies we use today weren't 'truly original' and combine existing ideas: There's nothing wrong with that because everyone wins.Įverything that needs to be said has already been said - but, since no one was listening, everything must be said again.

The truth is most of the viral content you see on the internet is a remix or retelling of something that has been told before. What works for you when you're done working? The ideas of investing in startups, starting a company, building in public, creating content, the *original software*, you put a video out, anyone can watch it. they were drawing it or writing it on walls, but a lot of 'thoughts', are not new. Okay maybe they weren't verbally saying it.

Human beings, we've been around for a while and I think the things we debate and think about now, cavemen, were probably doing it. Let me explain using Wikipedia, Facebook, Google, and Bitcoin as examples: Most content out there isn't truly an 'original thought'.

Say you wont let go remix